Process

Our process revolves around supporting product development through comprehensive user research, effective collaboration, and clear communication of insights, while putting your customers first.

research and design execution

• Study planning: We develop research strategy and plans, including screeners and discussion guides.

• Recruitment and moderation: We manage participant outreach and conduct research sessions, in-person (when possible) and remote.

• Research methods: We utilize a range of qualitative and quantitative research methods as needed.

insight communication

• Analysis and reporting: We analyze qualitative and quantitative data and communicate findings and recommendations that shape product strategy.

• Presentation: We present insights in a detailed and high-level manner suited to different audiences, including executives and team members.

cross-functional collaboration

We work with designers, product managers, developers, operations, and business teams to ensure alignment and integration of insights.

customer-centric approach

We maintain a focus on the customer’s perspective and adapt our approach as we learn.